David Kennedy (advertising)
David Kennedy (May 31, 1939 – October 10, 2021) was an American advertising executive who co-founded Wieden+Kennedy (W+K). He and Dan Wieden were listed as number 22 on the Advertising Age 100 ad people of the 20th century.
Kennedy was born in Wichita, Kansas in 1939, and got his first job as a welder’s assistant in the Oklahoma and Colorado oil fields. Kennedy graduated from University of Colorado at Boulder with a fine art degree in 1962. In 1962, he moved to Chicago to work in the advertising industry. The following year he married Kathleen Murphy, with whom he had five children. During the '60s and '70s he worked for firms including Leo Burnett Worldwide and Young & Rubicam in Chicago, before moving to Portland, Oregon in 1979 to work at McCann Erickson, and then co-founded W+K.
He met Dan Wieden at the ad agency of McCann-Erickson in Portland while working on the Nike, Inc. account in 1980. They took Nike with them as a client in 1982 when they founded Wieden+Kennedy, and W+K remains the agency of record to this day. Kennedy semi-retired in December 1993, but continued to work part-time on the American Indian College Fund, a pro bono account for W+K.
- Manning, Jeff (October 12, 2021). "David Kennedy, co-founder of Wieden+Kennedy, dies at 82". The Oregonian. Retrieved 2021-10-15.
- Horton, Cleveland (April 13, 1992). Wieden & Kennedy: Keeping Ad Game Fresh. Advertising Age
- Row, D.K. (January 30, 2010). "Profile: David Kennedy of Portland's Wieden+Kennedy ad agency". The Oregonian. Retrieved 2010-02-01.
- Row, D. K. (January 30, 2010). "Profile: David Kennedy of Portland's Wieden+Kennedy ad agency". The Oregonian. Retrieved 2021-10-12.
- O’Brien, Kyle (October 12, 2021). "David Kennedy, Co-founder of Wieden+Kennedy, Dies at 82". Adweek. Retrieved 2021-10-12.
- "David Kennedy, co-founder of Wieden+Kennedy, has died aged 82". The Drum. October 12, 2021. Retrieved 2021-10-12.
- Elliott, Stuart (June 2, 1993). Wieden & Kennedy Co-Founder Resigns The New York Times
- Feder, Barnaby J. (August 17, 1994). Wieden Broadens Creative Team. The New York Times